Billionaire Elon Musk, CEO of electric car company Tesla, made an impressive appearance on his company’s new Cybertruck at the F1 race in Austin (Texas, USA) last weekend, a move that Some social network users see it as a “clever advertisement” by the world’s richest billionaire.

The Cybertruck became the focus of the event. Advertisement 0 VND

The video recording billionaire Elon Musk arriving at the race location has attracted more than 600,000 views. An X user reshared this video and praised it as “the most impressive advertisement ever”. Another user said that the Tesla boss driving a Cybertruck to the F1 championship was “free advertising”.

The surprise appearance of the Tesla boss at the race venue even attracted a large number of viewers at the event. Video uploaded to X shows some employees had to remind the crowd to back away so the billionaire could drive past.

The appearance of billionaire Elon Musk on the Cybertruck has attracted a lot of attention.

The “Steel Monster” along with billionaire Elon Musk’s family has attracted considerable public attention. Another video appearing on platform X shows billionaire Elon Musk’s son with Canadian singer Grimes waving to people from inside the Cybertruck.

The appearance of billionaire Elon Musk with Cybertruck at the event is a massive advertisement for Tesla and the upcoming pickup truck. The first deliveries of the Cybertruck will take place exactly one week from now at Giga Texas. Billionaire Elon Musk recently said that Tesla has received more than 1 million pre-orders for this new car.

“Dig your own grave”

The launch of Cybertruck is of particular importance to Tesla in the context of increasingly fierce competition in the electric vehicle market. Although Tesla still dominates, its market share is also starting to erode as other manufacturers push electric vehicles.

Cybertruck was originally scheduled to launch in 2019, delivered in 2021, but was delayed due to its unique design and the complexity of large-scale production.

Elon Musk himself admitted: “We dug our own grave with the Cybertruck model. There are huge challenges in mass producing the Cybertruck and then moving towards profitability.”

The Cybertruck is likened to a “steel monster”.

However, he also emphasized that “this is normal. When there is a product with many new technologies or any completely new vehicle project, especially a different and advanced product like the Cybertruck, the Problems that arise during the production process also correspond to that newness.”

Ed Kim, principal analyst at auto industry consulting firm AutoPacific, said the car’s design could have a “pretty high” price tag due to the price of the battery and stainless steel panels. Billionaire Elon Musk also pointed out that the technology inside the pickup truck is the most difficult problem.

Previously, in early October, Tesla reported delivering 435,059 vehicles in the third quarter, lower than analysts’ expectations. The company reported operating profit of $1.8 billion in the third quarter, down 52% from the same period last year.

Lower profits due to sudden increase in carbon emissions price. Tesla makes most of its profits from selling greenhouse gas credits to gasoline-powered automakers. Carbon credit sales in the third quarter increased to $554 million, nearly double the same period last year.

Tesla’s stock price has dropped nearly 15% over the past month. In the October 19 session alone, this stock price evaporated 9% of its value, causing billionaire Elon Musk’s assets to evaporate by 24 billion USD. Currently, billionaire Elon Musk owns 226 billion USD, still the richest person in the world.