Jason and Travis Kelce have teamed up to create a unique line of cereal with General Mills that features some cereal staples.

The two brothers are launching a product called Kelce Mix, which features their three favorite cereals: Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs, per the Cincinnati Enquirer’s Grace Tucker.

Along with their own line of cereal, the Kelce brothers are releasing limited edition “Kelces’ Pick” collectible boxes of Honey Nut Cheerios, Cinnamon Toast Crunch, Lucky Charms and Reese’s Puffs, which will feature the two on the packaging.

According to Jason, cereal has been a longtime staple for him and Travis.

“The only thing Travis and I know more about than football is cereal – so we’re honored to take home the victory and consider ourselves officially inducted into cereal culture with Kelce Mix,” the recent Philadelphia Eagles retiree said in a press release.

Travis added that he and his brother would put down boxes of cereal with ease as 𝘤𝘩𝘪𝘭𝘥ren.

“We’d go through two to three boxes of our favorite cereals a week when we were growing up, so being able to team up with General Mills now is a full circle moment for us,” the Kansas City Chiefs star tight end said.

According to Tucker, the cereal will hit grocery stores like Walmart and Kroger right in time for football season in September and will cost $5.96.