Chelsea 2023/24 New Kit Latest As Fresh Image Of New Badge Emerges In Nike Hint

Latest Chelsea news as a fresh image emerges online that hints at a potential gold colour scheme for the club’s training wear and what it may mean for the new home, away and third ᵴtriƥs next season

Nike are prioducing Chelsea’s kits again this year (Image: Visionhaus//Getty Images)

 

Chelsea are hard at work ahead of Mauricio Pochettino’s arrival at Stamford Bridge on July 1.

Christopher Nkunku has been announced as a Blues player as his long-awaited transfer was officially confirmed while Hakim Ziyech, Kalidou Koulibaly and Edouard Mendy are set to follow N’Golo Kante out of the Stamford Bridge exit for Saudi Arabia. Other players including Pierre-Emerick Aubameyang and Christian Pulisic look set to be on their way as the Blues look to trim a bloated squad ready for Pochettino’s arrival and get to work on adding players.

There’s much work to be done on the commercial side as well, with the financial fair play cut-off date of June 30 looming. Chelsea still need to reveal their new kits and training wear for the new season as well as strike advertising deals with a front-of-shirt and sleeve sponsor with agreements between mobile phone network 3 and cryptocurrency firm WhaleFin.

A new image of what the Chelsea badge could look emerged on social media platform Instagram, through a post uploaded to the story of Under-18s starlet Leo Cardoso. A gold colour scheme can be seen on the shorts of Cardoso, with the Chelsea badge and Trivago advertising on training wear matching.

It’s a potential hint as to what plans Nike have in store for the Blues with regards to training wear and match wear. Chelsea earn a mega £60million per season from Nike, who took over from Adidas as the club’s playing and training kit provider in 2016.

Nike agreed a deal over 15 years that will see Chelsea earn around £900million in total from the agreement with the American sportswear giant. “We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs,” Chelsea director Marina Granovskaia said at the time.

Soucre: football.london

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